As homeowners move to prioritize smaller remodeling projects, home renovation businesses must adapt to meet the needs and demands of today’s consumer. Discover how renovation brands—especially bathroom remodeling franchises—are adapting to the latest consumer trends.

Why Homeowners are Choosing Smaller Bathroom Renovations

While median spend on major renovations—mainly kitchens and bathrooms—has remained steady, there has been a noticeable shift toward renovating smaller spaces. According to Houzz, the median spend for remodeling small bathrooms (less than 100 square feet) has grown by 13% to $17,000.

Why the sudden shift? There are a few contributing factors: 

  • Economic constraints: Homeowners are holding their purse strings tight due to inflation, rising interest rates, and overall economic uncertainty. Smaller renovations are an ideal way to refresh a space without making a large financial commitment. 
  • Life transitions: Downsizing, relocating, or welcoming multigenerational family members often results in homeowners needing to quickly and affordably adapt smaller spaces for functionality. 
  • Aging in place: As the U.S. population ages, there’s a growing demand for accessible bathroom upgrades. Fortunately, amenities like grab bars and walk-in showers can be added without committing to a complete overhaul of the bathroom space. 
  • Faster results: Smaller spaces mean faster turnaround times. Renovating smaller spaces typically means quicker timelines, which minimizes the disruption to a family’s daily life. 
  • ROI updates: Small but strategic renovations can boost resale value while also improving day-to-day enjoyment of the space. 

These factors reflect a broader shift in homeowner expectations—today’s consumers want practical, affordable updates that improve daily life without long timelines or overwhelming costs.

Most In-Demand Bathroom Updates in 2025

Bathrooms have evolved to be more than just functional spaces. Today, they’re seen as a place for people to relax after long, hard days. As bathroom remodels continue to remain popular for homeowners, some of the most common 2025 remodeling trends for franchisees include: 

  • Tub-to-shower conversions: With aging homeowners—and even younger generations—opting for functionality over form, converting tubs to sleek showers is a great way to save space and improve accessibility. 
  • Floating vanities: These wall-mounted vanities create the illusion of more space while providing easier access for cleaning, which is ideal for any homeowner or family. 
  • Layered lighting: Homeowners are considering better lighting design, combining multiple types of lighting to make the bathroom feel both functional and relaxing.
  • Sustainability: Water-saving toilets and faucets, energy-efficient LED lighting, and eco-conscious materials are in high demand as homeowners prioritize green living. 
  • Natural textures: Organic design elements like woodgrain finishes, stone-look tiles, and earthy tones bring warmth and a spa-like atmosphere to bathrooms.
  • Smart designs: As tech-savvy homeowners look for convenience and comfort in their bathroom spaces, features like touchless faucets, lighted mirrors, Bluetooth speakers, and digital shower controls are becoming more popular. 

How Franchises are Meeting Modern Demands

Home renovation businesses like Bath Tune-Up meet the needs of modern homeowners due to their agile nature. With proven processes already in place, bathroom remodeling franchises can achieve faster results. Most brands also offer scheduling and quoting tools that give customers clear, upfront costs and realistic project timelines—an advantage many independent contractors don’t have. Additionally, with Bath Tune-Up’s online design tool, customers can see the result of their remodel before the work even starts.

Backed by Home Franchise Concepts, a leader of the home renovation business space, Bath Tune-Up franchisees can take advantage of the following:  

  • National brand recognition
  • Access to supplier networks for cost-effective materials
  • Comprehensive training
  • Ongoing support and guidance
  • Marketing and branding strategies

If you’re interested in a scalable, high-demand renovation business, consider franchise ownership with Bath Tune-Up. An award-winning opportunity, the Bath Tune-Up business model is designed with first-time entrepreneurs in mind. 

Join the Industry with Bath Tune-Up

Are you eager to join a brand with strong market potential? Bath Tune-Up could be the right fit for you. With our affordable startup costs—ranging from $109,930 to $173,850—our franchisees have ample opportunity to capitalize on their investment. Plus, we offer up to $36,000 in-house financing to qualified franchisees in an effort to make ownership more accessible. 

To learn more about our franchise opportunity, contact us today. After we have received your inquiry, one of our franchise advisors will be in touch to set up an introductory call.

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