Our Success is Your Success

As part of the Home Franchise Concepts family of brands, and a subsidiary of JM Family Enterprises, Bath Tune-Up is committed to equipping franchise owners with what they need to succeed. Learn more about Home Franchise Concepts from our President and CEO, Corey Benish, below. 

Meet Our Executive Leadership Team

Behind every successful brand is a leadership team that believes in its people. The Bath Tune-Up executive team combines real-world business experience with a passion for supporting entrepreneurs, providing the vision, guidance, and resources needed to build lasting success.

Corey-Benish-2025

Corey Benish

President & Chief Executive Officer, Home Franchise Concepts
Amir-Yeganehjoo-2025

Amir Yeganehjoo

Chief Financial Officer, Home Franchise Concepts
Josh-Barker-2026

Josh Barker

Chief Development Officer, Home Franchise Concepts
Heather-Cates-2025

Heather Cates

Chief Marketing Officer, Home Franchise Concepts
Paige-Bonopane-2025

Paige Bonopane

Chief People Officer, Home Franchise Concepts
Jarrett-Smith-2026

Jarrett Smith

Interim President, Bath Tune-Up & Kitchen Tune-Up
Bill-Crane-2025

Bill Crane

Vice President Technology, Home Franchise Concepts
Megan-Hoyt-2026

Megan Hoyt

Vice President, General Counsel, Home Franchise Concepts
Aaron-Cady-2025

Aaron Cady

Vice President Franchise Development, Home Franchise Concepts

Ready for a Change? We’re Ready to Talk.

Explore the Next Steps.

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or call 866-437-0202