Bath Remodeling Facts

How Big is the Demand for Bathroom Remodels?

Bath Tune-Up is a high-demand, in an enormous market, with the bathroom remodel industry valued at $70.4 billion (NKBA). Bath remodels remain one of the highest-ranked investments among all home improvements.

Increased Home Value

According to Remodeling, on average, homeowners spend  just over $20,000 on a midrange bathroom renovation project, and nearly $65,000 on an upscale bathroom renovation project. At resale, midrange renovations recoup 67.2% of their costs, while upscale renovations recoup 60.2%.

bathroom blueprints

Bathrooms have always been a popular remodeling choice - and it saw a 40% jump in demand (2019-2020).

  • Two in five renovating homeowners report using their bathroom to rest and relax (41%).
  • The bathtub and shower are equally important features, with 55% of renovators saying soaking in the tub helps them to relax and 54% enjoying long showers.

Source: 2020 U.S. Houzz Bathroom Trends Study

An old and outdated space is by far the top annoyance prior to a master bathroom renovation (69%).

  • Functional limitations are the next major pet peeves, including insufficient storage (34%), a small shower (34%), and limited counter space (25%).
  • Light is of key importance to homeowners who are renovating bathrooms, with 29% citing insufficient lighting as one of their major pet peeves and 10% saying a lack of natural light irked them.
  • After the renovations, more than half of homeowners say they spend more time in the bathroom.

Source: 2020 U.S. Houzz Bathroom Trends Study

According to NKBA, households indicate that improving the home’s aesthetics are the main motivators for remodels in the bathroom (16%) followed by maximizing quality and durability and increasing the value of the home. 

Homeowners completing budget-friendly bathroom remodels focused on updating cabinets (52% of projects) and plumbing (43% of projects). 

The main reasons for a remodel are:

  • Wanted for a while and now have the means (39%)
  • Can no longer stand the old bathroom (33%)
  • Old bathroom deteriorated or broke down (31%)
  • Want to personalize a recently purchased home (25%)
  • Recently inspired to make certain changes (12%)

*Statista - 2020

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