Niche Franchise Opportunities: Which Services Are Underserved in Your Area
Finding a specialized service or product with high market potential can put you on the fast track to building a business with strong customer demand. Whether you want to open a bathroom store or a gourmet pet food shop, discover how to spot underserved niche franchise opportunities in your market to position yourself for success.
How to Find In-Demand Services
Start by researching your local market to uncover gaps in services. Specific sectors are experiencing high franchise demand nationwide. In-home senior care, specialty beverage shops, remodeling services, and beauty shops are hot. The personalized services sector, which includes beauty, pet care, and health and wellness, was expected to lead franchise growth in 2024. You can use industry reports, local surveys, and Google Trends to help you gauge demand.
When you evaluate a business, you need to analyze consumer behavior, economic trends, competition, and barriers to entry. The franchisor should guide how a location can perform in your area. They can answer these questions to help you evaluate demand:
- Who needs this service?
- Is there enough purchasing power?
- Are there existing players? If so, what’s missing?
- What local zoning laws or permits do I need to open?
Picking the Right Franchise
When an industry is performing well, it’s common for there to be competition in the market from different brands. While the industry may be underserved in your area, you’ll have plenty of franchise options to choose from. For example, in the remodeling sector, you can focus on kitchen or bathrooms, flooring, or painting. To determine if a franchise brand is a good fit, you need to focus on its unique selling proposition. What sets it apart from competitors in the industry? Here are some factors to consider and how Bath Tune-Up stands out:
- Specialized services or exclusive offerings: What specialized services does the franchise provide? Bath Tune-Up is not a typical bathroom store. Our locations exclusively provide bathroom remodeling services. Bathrooms are one of the top rooms homeowners target for remodeling. According to a report by Angi, at least 13% of homeowners plan to remodel a bathroom in 2025, making a bathroom remodeling franchise a business with high-profit potential.
- Superior customer experience and support: Customer service is at the heart of any small business. Analyze how the brand caters to its customers. Having a robust customer relationship management system and warranties is crucial. Bath Tune-Up provides personalized, at-home consultations to customers for convenience. While most of our franchisees have a home office, you can open a small retail location for customer meetings and product selection.
- Localized marketing strategies: One of the benefits of owning a franchise is the marketing guidance and support you receive from the franchisor. Having comprehensive marketing support puts you on a path to success. Most franchisees contribute to a national ad fund that helps raise brand awareness. At Bath Tune-Up, you don’t need to be a marketing expert! Our franchisees get a local marketing checklist and preferred marketing vendors to help them build a loyal customer base and generate referrals in their territory.
- Operational efficiency and innovation: Evaluate how the brand uses advanced technology to improve operational efficiency. Do they have preferred vendors so you can take advantage of economies of scale for supply costs? Do they have a centralized call center to help generate leads? Bath Tune-Up’s online design tool helps it stay ahead of the curve by assisting consumers as they make design choices to alleviate stress.
Not Your Average Bathroom Store
Customer convenience is key in today’s fast-paced world. Nearly 80% of customers report convenience as a top factor in purchasing decisions, according to PwC. Bath Tune-Up separates itself from the competition by offering quick and affordable bathroom remodeling. We provide the training and tools for everything from a small bathroom remodel to a full-scale renovation. Our franchisees provide both virtual and in-person consultations with customers, and every client receives a project schedule that outlines who will be in their home, what they will be doing, and when it happens so they can plan their day.
The U.S. home remodeling market is forecast to generate $509 billion this year. A niche remodeling business can help you gain a foothold in this growing market.
Inquire now to learn more about partnering with Bath Tune-Up to provide a niche service to your community.