6 Home Remodeling Trends for 2024 and Beyond

Once the holiday decorations are stowed and the new year dawns, consumers start to plan home remodeling projects. What's new in home renovation in 2024? Learn more about home remodeling trends and what to expect in the coming year.

1. Redefined neutrals: OpenDoor predicts a shift in color preferences in 2024. Traditional neutrals like beiges, tans, and whites are being redefined to include muted tones that promote stability, such as “subdued greens and blues.” These new neutrals are expected to dominate home interiors, providing a calm and welcoming environment, and reflecting a broader trend toward simplicity and tranquility in home design.
2. Stylish storage solutions: Innovative storage solutions are becoming increasingly popular, the National Association of Realtors confirms. Homeowners are looking for ways to seamlessly integrate storage into their living spaces, including clever cabinetry and hidden storage areas that are both functional and aesthetically pleasing.
3. Customization and personalization: Homeowners are looking for unique touches that reflect their style, such as custom vanities, tile designs, and personalized color schemes to reflect individual lifestyles and tastes.
4. Smart home technology integration: The integration of smart home technology is on the rise. At least 57% of households will own a smart home device in 2025, according to Statista. From automated lighting systems to advanced security features, homeowners are looking for ways to make their homes more intelligent and connected. In addition to increasing resale value, the smart home trend is driven by a desire for convenience, security, and energy efficiency.
5. Tile and fixture upgrades: Budget-conscious consumers are making high-impact, low-cost modifications to improve their home’s appearance. In addition to a coat of paint, consumers are replacing aging tile in their bathrooms and making energy-efficient upgrades, such as low-flow fixtures and tankless water heaters.
6. Spa bathrooms: At least 26% of homeowners remodeled their bathrooms in 2023, and that trend is expected to continue as people opt to create “spa-like atmospheres to support wellness,” according to the National Kitchen & Bath Association.

Why 2024 is a Good Time to Start a Remodeling Business

With these trends in mind, 2024 presents an opportune time to start a remodeling business. The Home Improvement Research Institute forecasts a slight uptick in home remodeling spending in 2024 as economic uncertainty eases and consumer sentiment improves. Consumers are also starting to leverage high home equity for big-ticket renovations, as they adjust to higher interest rates. U.S. households with mortgages have seen home equity jump by $1.1 trillion since the third quarter of 2022, according to CoreLogic.

Approximately 27% of homeowners plan to start a home remodeling project in 2024. The industry is evolving rapidly, driven by changing consumer preferences and technological advancements. By staying attuned to these trends, a new business can position itself as a forward-thinking, customer-centric enterprise.

Bath Tune-Up Sets the Pace in Home Remodeling Trends

If you’re considering launching a home remodeling business, partnering with a bath franchise like Bath Tune-Up offers a bright future. The average bathroom remodel in 2023 cost $11,945, and bathroom renovations are one of the top home improvement projects.

We provide the tools and support needed to succeed in this dynamic industry and stay ahead of the consumer curve. As part of our business model, we offer a full range of custom design options as well as curated concepts for every level bath remodel. We stay abreast of current trends and make sure you have the information you need with in-person conventions, a private podcast channel, weekly email updates, and webinars.

If you're ready to tap into these exciting 2024 remodeling trends and as an entrepreneur, inquire now to explore the opportunities that Bath Tune-Up offers.