Building a Strong Franchise Relationship
A great franchise starts with a good business model, but a strong franchisor-franchisee relationship drives success. When franchisees feel supported, they excel, and so will the brand. Let’s explore what makes franchise relationships work.
The Power of Franchise Collaboration
Franchisors and franchisees share a common goal. Their mission is to effectively and efficiently serve customers to drive sales and grow the brand.
The franchisor builds the foundation of the relationship with a proven system, training, and ongoing support. This way, local owners have the tools to hit their financial targets. Franchisors need to prioritize transparency, fair business practices, and collaboration to foster strong relationships with their franchisees.
Here are five collaborative strategies that franchisors often use to drive revenue and operational success:
- Regular communication: Holding regular check-ins, hosting webinars, and having in-person regional meetings help keep franchisees engaged.
- Transparent expectations: Being clear about expectations, roles, and responsibilities ensures everyone is on the same page and knows what to expect.
- Dedicated support teams: Franchisors must provide marketing assistance, troubleshooting guidance, and regional field support to help franchisees thrive.
- Franchise advisory councils: Giving franchisees a forum to voice concerns and exchange ideas fosters collaboration.
- Franchise awards: Highlighting franchise owners who are performing well instills a positive environment and boosts morale.
To maintain a good franchise relationship, franchisees must stay engaged, adhere to brand standards, and be open to new processes to improve their business.
Marketing Plays a Key Role in Franchise Relationships
An important part of any franchise partnership is marketing. One of the advantages of investing in a franchise is gaining access to a recognized brand with national and local marketing assistance.
Franchisees pay an ad royalty fee to help promote the brand, but the level of marketing assistance varies. Choosing a franchise with a robust marketing program helps franchisees ramp up profits.
Bath Tune-Up, a bathroom remodeling business, takes a first-class approach to marketing. Through our National Advertising Fund, we provide franchisees with strategic marketing tactics, graphics, blogs, website pages, social media campaigns, and more. We work with trusted marketing partners to help franchisees grow their customer base and strengthen their online presence.
Franchise Ownership Benefits for ‘Tunies’
In addition to marketing support, Bath Tune-Up provides its franchisees with the resources they need to succeed in a positive and supportive atmosphere. Bath Tune-Up’s franchisees are affectionately known as ‘Tunies,’ reflecting our strong community, shared values, and commitment to our customers.
Some of the resources our ‘Tunies’ receive include:
- Leading technology: Our online design tool enables customers to start to visualize their new bathroom right on our website. We also offer an intuitive AI platform that provides real-time insights to refine sales conversations and assist owners and their teams during the sales process.
- Curated designs: We offer curated collections of designs to streamline the remodeling process, along with custom designs to achieve any look, offering everything from full-scale remodels to tub-to-shower conversions and small cosmetic upgrades.
- Preferred vendors: Preferred vendors and group buying power keep costs low, and consumer financing options so franchisees can offer clients competitive financing plans with a variety of payment options.
- In-house financing: For prospective franchise owners, we offer up to $36,000 of in-house financing for qualified candidates to help make franchising more affordable.
- Comprehensive training: Our franchisees participate in 14-Days of virtual and in-person Certification Training that covers everything necessary to serve customers and run an effective business.
- Post-training startup resources: After training, we provide a 12-Week Action Plan to help franchisees stay on track and a Launch Team to provide support for the first three to seven months after opening.
Franchise with Bath Tune-Up
The remodeling industry is poised for growth in 2025. The bathroom remodeling market is expected to reach $118.4 billion, with residential kitchen and bathroom repair and remodeling up 2.6%.
Ready to build a business with a supportive team? Learn more about the Bath Tune-Up opportunity. Inquire now!