6 Reasons Bathroom Remodeling Remains Strong in 2026
The bathroom remodeling industry continues to benefit from several long-term trends that are shaping the future of home improvement. From homeowners investing in their current properties to growing demand for accessible living spaces, bathroom renovations remain a priority for homeowners across the country.
Here's a closer look at why bathroom remodeling continues to be one of the strongest opportunities for entrepreneurs in 2026 and beyond.
6 Reasons Bathroom Remodeling Remains Strong in 2026
📈: Bathroom Remodeling Continues to See Demand
The bathroom remodeling industry is expected to reach a total value of $315.9 billion in 2035, growing at a compound annual growth rate (CAGR) of 4.7%1.
🚿: Bathrooms Are a Frequently Renovated Room
Bathrooms remain among the most popular remodeling projects, with remodelers noting that they account for 65% of their workload.2
🏡: Homeowners are Renovating Over Relocating
Instead of moving, homeowners are remodeling. Last year, 43% of Americans renovated their homes, and 33% plan to do so next year.3
👵: Aging Populations Need Accessible Bathrooms
With approximately 10,000 Americans turning 65 every day,4 demand for safer, more accessible bathrooms continues to rise.
💲: Bathroom Remodels Have Flexible Options
From tub-to-shower conversions to complete renovations, homeowners can choose projects that match their current needs and budget.
📊: Bathroom Remodels Deliver Lasting Value
Bathroom renovations provide a strong return on investment (ROI). Homeowners recoup an average of 80% of the cost of a midrange bathroom remodel.5
Sources:
1Global Market Insights, 2026
2National Association of Home Builders, 2024
3Redfin, 2026
4AARP, 2025
5Zillow, 2025
Build on a Strong Industry Foundation
As homeowner demand for bathroom remodeling continues to grow, entrepreneurs have the opportunity to invest in an industry with long-term demand. Bath Tune-Up delivers a proven business model, extensive training, ongoing support, and efficient systems, giving franchisees the tools and resources they need to build thriving businesses.
If you’re ready to explore a bathroom remodeling opportunity designed for franchise growth, learn more about the Bath Tune-Up franchise opportunity by inquiring now. Once we’ve received your information, one of our franchise advisors will connect with you to discuss next steps.